KIT CAT©
KITCAT

Chocolate outside. Cat decisions inside.

CA:soon...
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A KitKat bar with chocolate fingers morphing into a tabby cat's head

PRODUCT BREAKDOWN

ANATOMY OF
A KITCAT

RED WRAPPERSILVER FOILCHOCOLATECAT

THE WRAPPER

Keeps the important half mysterious.

Diagram of the KitKat cat showing wrapper, chocolate, and cat

THE CAT

Responsible for every questionable decision.

THE CHOCOLATE

Four respectable fingers of structural integrity.

CAT BEHAVIOR,
CHOCOLATE BODY

KitKat cat that does not fit in its box but tries anyway

Fits in no box. Tries anyway.

Close-up of the KitKat cat's head

Sees an empty shelf. Occupies it.